Welcome, Flower Friends!

We are First Roots Farm, a flower farm in Oconomowoc, WI creating flower-filled experiences where community grows, memories are made, and your favorite summer days happen.

Hi, I’m Janell — the farmer behind First Roots Farm. Our motto is simple: Grow wild, pick joy, and let yourself bloom. We’re so glad you’re here!

From uPick flowers and story time to photography sessions, yoga, barre classes, and micro mini family photos— your summer in the flowers starts here.

Upcoming Events

Farm-Fresh Flowers, Handpicked for You – Choose 4, 8, or 12 Weeks of Beautiful Blooms

Our Flower CSA Subscriptions are available for pickup at

First Roots Farm

Oconomowoc, WI

NONA Nutrition

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Miss Molly's Cafe

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2 Acres in Full Bloom — Come See for Yourself

Join us for uPick flower events, private celebrations, corporate gatherings, and professional photography sessions surrounded by stunning seasonal flowers.

Photo by: Katiebee Photography
Photo by: Katie Bingen Photography
Photo by: Sara Sauer Photography
Photo by: Whitney Nicole Photography
Photo by: IYF Photography
Photo by: The Keel Collective

We specialize in providing photographers a unique space for their client sessions.

Whether you're a professional photographer seeking the perfect backdrop or an individual wanting to book a session, we’ve got you covered. Choose from our list of preferred photographers, or bring your favorite photographer to create your dream session. Let us help you schedule and plan your time on the farm for a truly magical experience.

Photo by: Christine Plamann Photography
Photo by: McManigal Photography
Photo by: Timmerly Photography
Photo by: IYF Photography
Photo by: Katiebee Photography
Photo by: Marmalade MKE

Lake Country’s Favorite Flower Fix

Bring your people (or come solo), enjoy a uPick, pick the blooms that speak to you, and walk away with a bouquet that feels like pure summer happiness.

Plan Your Next uPick With Us! From small groups and private parties to full-scale corporate events, First Roots Farm is the perfect backdrop. Enjoy the beauty of our flower fields, create bouquets together, and make memories that last.

We’ve partnered with amazing businesses and community groups to bring flower-filled experiences to their spaces — and we’d love to do the same for you!

From team outings to private celebrations, we create flower-filled experiences designed to bring people together.

Built by our family and shared with yours, First Roots Farm is home to 2 acres of vibrant cut flower fields, pasture-raised Kunekune pigs, and a community that blooms right alongside the seasons.

What started as a small garden dream has grown into flower fields to wander, bouquets to snip, wedding florals, and spaces for making memories together. Whether you’re joining us for a uPick, picking up your CSA bouquet, attending a seasonal event, capturing photos in the flowers, or bringing home pastured pork, we can’t wait to share the farm with you.

Because honestly, life’s better surrounded by flowers and pigs, don’t you think?