Before You Come to First Roots Farm

Before You Come to First Roots Farm

Mar 02, 2026Janell Vera

Most people arrive at the farm with the same question in the back of their mind, even if they don’t say it out loud: Am I doing this right?

The short answer is yes — once you’ve booked your visit, you’re already doing it right.

There’s no special knowledge required to visit First Roots Farm. You don’t need to know flower names, you don’t need a plan, and you don’t need to move through the experience in any particular way. Each visit is intentionally structured to feel open and relaxed within the time you’ve reserved.


Still, it helps to know a few things before you come — not rules, just reassurance.


First, visits to First Roots Farm are available by appointment and ticketed events only. This is intentional. Booking in advance allows us to care for the flower fields, manage the flow of guests, and make sure each scheduled visit feels thoughtful and well-paced.

All visits are booked ahead of your arrival through our website.

Whether you’re coming to explore the flower fields, attend a uPick, or schedule a photography session. Having your visit on the calendar means everything is prepared in advance — the timing, the tools, and the space.


Because this is a working flower farm, dogs are not allowed on the property. This helps us protect the flowers, ensure the safety of our animals, and keep the experience comfortable for all guests.


There’s no set route through the flower fields. How you move through your visit is up to you. Some people walk slowly, taking in what’s blooming. Others move with more focus, knowing exactly what they’re drawn to. Some talk the entire time. Others enjoy the quiet. All of it fits within the experience.


What you choose to pick doesn’t need to make sense to anyone else. There’s no “right” mix of flowers and no final bouquet you’re working toward. Most people find that once they stop trying to plan every detail, the bouquet comes together naturally.

If you’re wondering what to wear, think comfortable and weather-appropriate.

This is a working flower farm, and all experiences take place outdoors. Closed-toe shoes are always a good idea. Beyond that, wear something that allows you to move easily during your scheduled time.


People often ask how much they’ll be able to do during their visit. The answer depends on how you choose to spend the time you’ve reserved. Some visits are more focused, others more exploratory, but each experience is designed to fit comfortably within the scheduled window.


If you’re coming with someone else, the visit often becomes a shared rhythm. One person cuts, the other holds. You trade opinions. You laugh when tastes don’t match. If you’re coming on your own, that’s just as welcome. Many people enjoy the clarity of having a dedicated block of time set aside.

The author: Janell Vera

Flower-obsessed, first-generation farmer behind First Roots Farm in Oconomowoc, WI — who created a gathering place for friends, families, and experiences through wedding florals, uPicks, Flower CSA, Flower Bars, and photography sessions.

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